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Privacy Policy

Customers and prospective customers of DANMAG

At DANMAG, we take data protection seriously. We protect the personal data we process and ensure that our processing complies with applicable data protection legislation. This privacy policy explains how we process information about current, former and prospective customers, and what rights you have as a data subject. DANMAG is operated by Sikmo Digital (Business reg. no. 32014283), which is the data controller.

Who we are – and how to contact us

The identity and contact details of the data controller:

If you have any questions about our processing of your personal data, you can always contact us at support@danmag.com.

What information we process

We process the following categories of personal data:

Ordinary personal data:

  • Name, address, phone number, email
  • Purchase history and payment information
  • Correspondence with us

Sensitive personal data:

  • CPR number (only in connection with credit assessment and loan creation)

Purpose and legal basis for processing

We process your information for the following purposes:

  • Customer relationship administration: Ensuring correct delivery, invoicing and follow-up.
  • Statistical analysis: To improve our services and offers.
  • Compliance with legal obligations: e.g. bookkeeping and reporting to tax authorities.

The legal bases for our processing are:

  • Performance of a contract (GDPR Article 6(1)(b)).
  • Compliance with legal obligations (Article 6(1)(c)).
  • Legitimate interests (Article 6(1)(f)), e.g. to improve our service and offer you relevant offers.

Disclosure of information

We may disclose your information to:

  • Banks (administration of payments).
  • Debt collection agencies and credit reference agencies (in case of default on credit agreements).
  • Tax authorities (according to legal requirements).
  • Other companies within Sikmo Digital (for marketing, in compliance with applicable rules).
  • Data processors (performing tasks for us, e.g. IT systems).

Retention and deletion of your information

We retain your information for as long as necessary for the purposes for which it was collected. As a general rule, we keep information for up to five years after the termination of the customer relationship, in accordance with the Danish Bookkeeping Act.

For prospective customers for marketing purposes, we retain information as long as it is relevant and in accordance with the Danish Marketing Practices Act.

Your rights

As a data subject, you have the following rights:

  • Right of access: You can request a copy of the information we hold about you.
  • Right to rectification: You can ask us to correct inaccurate or incomplete information.
  • Right to erasure: You can request deletion of your information if it is no longer necessary.
  • Right to restriction: You can ask us to restrict processing in certain situations.
  • Right to data portability: You can request your information in a machine-readable format.
  • Right to object: You can object to our processing, e.g. concerning marketing.
  • Right to withdraw consent: If processing is based on your consent, you can withdraw it at any time.

To exercise your rights, please contact us using the details provided above.

If you are dissatisfied with our processing of your information, you can complain to the Danish Data Protection Agency. Visit www.datatilsynet.dk for more information.

Updates to this policy

This privacy policy may be updated from time to time. The latest version will always be available on our website.

Terms and conditions are available here.

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